SEO is an online marketing strategy that

SEO is an online marketing strategy that improves the ranking of a website in Search Engine Results Pages (SERPs), which in turn increases online user traffic. Research shows that users are influenced by search engine results. If your site does not rank as high as possible in search engine results, the chances are online users will not visit your site. Therefore, without good SEO your site will miss out user traffic and revenue.

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Myth: By using proper search engine opti

Myth: By using proper search engine optimization techniques you can always get your site to show up on top of the search engine results.

Fact: The truth is that there is no guarantee where your website will show up in search results. Sometimes websites that are optimized from the moment of inception come up way behind websites that do not implement any search engine optimization at all. A website that is properly search engine optimized does greatly increase the chances of showing up high in the ranking, but it is by no means a guarantee.
Order a SSOM Campaign Package for your website.

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7 Landing Page Tests You Can Run Tomorro

7 Landing Page Tests You Can Run Tomorrow!
Apr 22, 2013 at 10:15am ET by Mona Elesseily

For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild for this type of session, I’ve decided to use this space to focus on effective landing page elements and provide several examples thereof.
#1 Use Credibility Indicators

Include credibility indicators on your landing page such as testimonials, reviews, awards, social media information (Facebook likes, number of tweets, etc.), and seller ratings (on Google, this info is pulled from Bizrate and other rating sites).

Here are some specific ideas related to testimonials:

Use testimonials to reiterate your company’s core value propositions. For example, consider prominently featuring one extremely compelling testimonial, in larger or selectively bolded print, above a few smaller-print ones further down the page. Whether this featured testimonial is from CNN, NYT, or a particularly eloquent customer depends, of course, on your track record, business, etc.
In general, testimonials work better for emotional/personal/edible/retail items. Using citations in publications and expert opinions are better options for products like art, theater and software solutions.

#2 Incorporate Product Badging

In 3 Neuromarketing Considerations for Landing Page Optimization, I covered neuromarketing and how the reptilian brain prefers fewer options. A great way to reduce the number of options and highlight a single or only a few options is to use product badging. Below is an example from and they highlight the Pro plan with a “best value”:
Click the following link to continue reading…..

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DataX Unveils New Advanced Solutions for

DataX Unveils New Advanced Solutions for Mitigating Risk and Lead Fraud
Enhancing Company’s Robust Suite of Services for the Specialty Consumer Finance Industry
PR NewswirePress Release: DataX, Ltd. – 1 hour 15 minutes ago

LAS VEGAS, April 22, 2013 /PRNewswire/ — Today, DataX [], the industry-leading real-time credit reporting agency and data verification provider, begins offering clients an advanced feature for assessing risk and preventing lead fraud. By adding FraudScan2.0 to its robust suite of services, DataX, a Selling Source LLC company, now increases a lender’s ability to make the most knowledgeable decisions possible when purchasing leads or making loans in the specialty finance market.

By analyzing disparities between IP addresses, time zones and geolocation, in conjunction with user behavior and fraudster behavior, FraudScan2.0 uses a two-part advanced technology system to isolate fraudulent activity before additional verification is required and unnecessary costs are accumulated – resulting in larger profits for lenders.

“Our partnership with Fraudlogix, and iovation Inc., further advances our capabilities to protect lenders and consumers from fraud,” said Jessica Tillman, Executive Vice President, Operations for DataX, Ltd. “We are excited to offer this advanced fraud solution and partner with some of the most innovative players in the market.”

According to Fraudlogix’s Founder, Hagai Shechter, “Addressing a problem of this scope requires tools that can keep pace with the growing sophistication of fraudulent affiliate activity.” He adds, “We’re able to detect hacker footprints with greater regularity – even as they continue to update their strategies”.

About Fraudlogix
With offices in the U.S. and Israel, Fraudlogix is a privately held company that uses proprietary algorithms, internal database cross-checks, and world-class data infrastructure to detect affiliate fraud attempts overlooked by traditional data verification and IP-based systems. For more information, visit

About DataX Ltd.
DataX, Ltd., a Selling Source, LLC company, specializes in developing industry-leading risk management services. With the most advanced Credit Reporting bureau in the market, DataX offers its clients a uniquely sophisticated, cost effective approach to fraud prevention and risk management. For more information, visit

About Selling Source, LLC
Selling Source, one of the largest privately-held digital marketing companies in the United States, provides customer acquisition and data services. The company operates proprietary, scalable technology platforms to cost effectively deliver a substantial volume of precisely targeted, real-time sales leads while maximizing return on investment for advertisers and publishers. Continually expanding its broad online reach via an array of diverse branded web properties, as well as through external partner relationships, the company attracted over 550 million visitors to its branded web properties in 2010. Selling Source has a strong, varied client base and specializes in two key verticals: Consumer Specialty Finance and Performance-based Marketing.

London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit

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How much do you love work?

How much do you love work?

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What’s your “Social Habit”? The “Soci

What’s your “Social Habit”?

The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.”

Shown in the diagram below, by the middle of 2012 the number of Americans who had “The Social Habit” increased from 18% in 2011 to 22% in 2012.

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What is SSOM? | Online Marketing Optimization Solutions – SSOM is the evolution of Traditional
Online Marketing Practices which have quickly become obsolete, especially with the advent of social networks such as Facebook, Twitter, Youtube and most recently
Google +1 and their power to influence search engine rankings.

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