Myth: By using proper search engine optimization techniques you can always get your site to show up on top of the search engine results.
Fact: The truth is that there is no guarantee where your website will show up in search results. Sometimes websites that are optimized from the moment of inception come up way behind websites that do not implement any search engine optimization at all. A website that is properly search engine optimized does greatly increase the chances of showing up high in the ranking, but it is by no means a guarantee.
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